Category Explanation

To enrich minds and lives.

We, Richell, continue to seek new possibilities and aim to be the number one company for customers.

Richell Product
Housewares

Housewares

To bloom smiles in your life.

Ever since we started manufacturing housewares, such as soup bowls and tea strainers in 1956, we have been expanding our product lines to develop kitchen, bath and sanitary products with the purpose of providing a good life to customers.

Pet Products

Pet Products

For a more comfortable life with pets!

We offer spiritual wealth to our customers, whose pets are their family members, by creating pet products that fit well with their lives.

Babywares

Babywares

For growing and nurturing smiles.

We develop products that are gentle with babies, enjoyable to use, and support the healthy growth of babies.
We listen to consumer opinions to provide hygienic and safe baby products.

Health care Products

Health care Products

For a valuable life.

We develop nursing care products to support the elderly and disabled. We prioritize functionality to provide support for their independence and to reduce the burden of caregivers. We have universal designs that enable more time to share together with family.

Gardening Products

Gardening Products

For people, flowers, and living green.。

We respond to customers and changes in society to offer gardening products in advanced styles for enjoyable home gardening.

Solar LED, Professional, Environment & Exterior Products

Solar LED, Professional, Environment & Exterior Products

We focus on environmental issues, such as global warming and garbage disposal. We work actively to develop environmental friendly solar LED products that use solar energy and industrial products that support the environment, recycling and society.

Laboratory Plasticware

Laboratory Plasticware

In collaborative research between industry and academia, we develop bio-technology related products such as micro-chips made out of special resin.

Global Business

We develop our business operations worldwide by having production and sales offices overseas.

Global Business

Planning, Development and Manufacturing

We offer variety of consumer products by managing a consistent process from planning and development to production.

Marketing

Marketing

We develop new products that create a new market.  

By understanding the changing times, markets and lifestyles, we develop new concepts by conducting various market research and offer products that create new values.

Market Research / Planning and Development

Marketing

By adopting to changes, we create products that create value and enrich lives.
In order to develop products that are required by future consumers and society, we conduct group interviews and questionnaires and monitor research to discover and create products needed in changing markets. We also suggest advertising and promotion plans to introduce our products to consumers.

Product development and  Prototyping

Product Development

We transform market needs and ideas into new forms.  

By applying a consistent process in product designs, building molds, and developing prototypes, our product development team has succeeded in drastically reducing the time for development to quickly bring products to market.

Product Designing and Prototyping

Product Designing and Prototyping

Our products are designed to be user friendly and safe.
Mold building, prototyping, and inspection are also done in-house.

We prove the usability and the safety of products by using 3D models. Further, we have a system in which the entire process is done in-house. The process includes mold building, which is a key to plastic production, prototyping and evaluation. This system allows for accurate product development.

Manufacturing

Manufacturing

We create ideal products through the latest technology, facility and quality control.  

High quality and high productivity are achieved by improving education and training in the areas of production engineering, facility management and quality control.Our manufacturing technologies cover a wide range of product categories, and we have gained trust as a reliable partner in the plastic modeling industry.

Manufacturing and Quality Control

Manufacturing

We persistently seek for higher productivity and better quality.
We have the ISO9001 certification.

Our production is supported by thorough equipment management, quality management and up to date technology. We are equipped for a wide production capacity in a range of fields because of day-to-day education and training. In addition to the acquired ISO900, we focus on strengthening management skills.

go top