Enrich your life and mind
Aiming to be the No. 1 company for our customers,Richell opens new possibilitieskeep asking.
Business area
Richell productsSpread the abundance of tomorrow.
Richell offers products related to various life scenes.We develop and manufacture.
Furthermore, we are expanding into the medical equipment field by making use of the design and processing technology that we have cultivated since our founding.
Start a business
Founded Silver Resin Industry
Plastic lacquerware supplies:
At the time of its founding, plastic was attracting attention as a state-of-the-art material.Our company was one of the first to establish plastic molding technology and high-class painting know-how. (The picture is a teapot).It is lightweight, easy to handle, and has a richly expressive design.
Start a business4Years
Established Silver Resin Industry Co., Ltd.
Children's tableware with character designs:
We established the technology to print patterns on plastic, and created an epoch-making product that printed the popular NHK character (Boo Fu Woo) at the time on tableware.It became popular all over the country and raised our company's name recognition.
Start a business15Years
Household items that make the most of plastic:
Utilizing plastic materials, we have pursued design and functionality, and developed various products that enrich our lives.Our cooking sets and other items were highly praised for their originality, and were introduced nationwide on TV.
Start a business25Years
Well-designed household items:
We have created a number of hit products by refining our highly original designs.In addition, we aimed to contribute to a more affluent lifestyle by developing a wide range of products that go beyond plastics made from metal and wood.
Start a business35Years
Company name changed to Richell Co., Ltd.
Birth of a new, attractive and future-oriented brand “Richell”:
With the introduction of Richell's CI, the field of product development has expanded significantly.
Household items include cleaning items (Funny Look) and storage items (Catlet/Free Chest), while gardening items include long bowls and round bowls.
Start a business40Years
Entry into new fields:
From the field of "rich life", we have expanded the field and response to child care (baby products), hobbies (pet products) and social environment (environment and nursing care products).
Start a business45Years
Product development that responds to the social environment:
In 2000, with the full enforcement of the Containers and Packaging Recycling Law and the enactment of the Nursing Care Insurance Law in the same year, we added a wide range of product items.In the same year, revisions to the Road Traffic Law made it mandatory for children under the age of 6 to use a child seat.
Start a business50Years
Returning to the origin of "Let's make good products":
We have vowed to never forget the perspective of "putting ourselves in the consumer's shoes" since our founding, and to "provide the world with products that make our customers happy" with good design, quality, and ease of use.
Start a business55Years
Product development focused on trends:
With the rapid spread of the Internet, information sharing in the world has become active and the way of thinking of consumers has changed.
Richell also incorporated trends and offered differentiated products.
Start a business60Years
Products developed from the perspective of consumers:
Due to major social phenomena (declining birth rate, rising female employment rate, etc.), changes in consumer lifestyles occurred, and we developed products that strengthened marketing from the consumer's perspective.
Start a business62Years
Product globalization:
The high quality and design received support mainly in the United States and Asian countries such as China and South Korea, and the product lineup for overseas markets expanded.
Start a business65Years
Product development aiming for SDGs:
Aiming to realize a better and more sustainable society, we carry out "manufacturing" that meets the new needs of our customers.
with a sophisticated and progressive senseOnly we can make
We provide “good products”.
With an unchanging idea from the time of its founding,Richell's "manufacturing" continues to evolve.
