About Richell Baby

Concept Growing smile, nurturing smile

Every day of raising children is a series of irreplaceable joys for mothers and families.But at the same time, it is also a time of many worries and anxieties.

"If only I could do more like this" "If only I had something like this"

If you can lighten the burden of childcare even a little, you can watch your baby's growth more happily and with a big heart.

To listen to the voices of users and deliver hygienic and safe baby products.
That is Richell's unchanging thought.

Richell Baby Thoughts on craftsmanship
- Lighten the burden of childcare even a little.Bring a smile to your baby and family. -

We want to deliver only safe and secure products to babies and their families.

It is safe and secure to support healthy and happy child-rearing.
We look at quality from various angles, such as ease of use, durability, and safety, and ship only reliable products that have passed strict inspections.
In addition, by designing it to be easy to care for, we have devised ways to keep it in a hygienic condition even after it is delivered.

concept 1

Give shape to "I wanted this"

Even the small burdens associated with child-rearing can become a major stress when they accumulate.
Richell supports childcare with baby products that are not only easy to use, but also relieve stress that you may not be aware of.

concept 2

A design that is fun to use

May your time with your baby be a little more fashionable and more fun.
With that in mind, Richell strives to design products that are not only functional, but also make babies and families smile, are fun to use, and fun to care for.

concept 3

Value dialogue with customers

Making truly useful products comes from listening to the voices of users.
Richell creates opportunities for dialogue with customers through regular round-table discussions with customers and monitor projects.
We cherish the opinions and impressions we receive, product development,
It helps us improve our service.

concept 4

We make baby products like this

I want to make good things that are particular about safety and security for precious babies.
We also want to focus on ease of use for families.We have baby products with Richell's thoughts.
From preparing for childbirth, eating, bathing, going out, and removing diapers, these products naturally blend into various scenes of child-rearing life and support mothers and families.

Childbirth preparation

Birth Preparation Calgaroo Fluffy Baby Bath
The "Fukafuka Baby Bath", which is made of soft cushion material that is gentle on babies, is popular because it is easy to bathe even new parents.
The "Kalgaroo" buggy type stroller is light and easy to carry and can be used for going out from XNUMX month old.

Meal/Bath

Meal Bath Convenience goods

With a lineup of mugs that can be trained according to the age of the month, you can nurture the feeling of "I made it myself!"
Also, even when you don't have enough adults, a bath chair suitable for your baby's age will make bathing with your baby a little more comfortable.We firmly support your bath debut.

Toilet/diaper removal

Toilet training

Starting with the new-concept "Petit Potty" potty that can be used from newborns and fosters the feeling that "it feels good without diapers", we have a wide range of toilet-related support items such as auxiliary toilet seats and measures against diaper rash.

Go to Richell Baby's official website Top of Bebichel