Information on Corporate Logo Renewal

In July 2022, Richell Corporation will refresh its Corporate Identity by changing logo design and Company website.

Ever since the company's establishment in 1960 as Silver Jushi Kogyo, and later name change and implementation of CI in 1987, Richell has been committed to the corporate philosophy "We will provide Good Products that only we can make, with a refined and progressive sensibility". Richell has been offering a broad range of products, such as Houseware, Gardening, Baby, Pet, Healthcare, and Environment Products utilizing nature of various materials from plastics, woods to metals with a focus on craftmanship together with its customers.

The corporate logo will be renewed in July 2022 in effort to make even better products for customers and to achieve sustainable growth and the corporate philosophy.

The new corporate logo will be representing a unified image of future globalization along with our developed confidence, high quality, and friendliness. It also expresses our thoughts of contribution to society with further advanced new sense and the future-oriented craftmanship.

We named the logo color 'NR Green (New Richell Green)'. It represents 'Freshness' and 'Gentleness'.

Richell will keep stimulating the awareness of its existence and its individual employee will keep venturing into new challenges with high aspiration under the new corporate logo,

Richell will keep working to realize 'Creation of a New Lifestyle' as a value-creating company.

Richell Corporation
President and CEO