Information on the release of “Hanaemi Baby Bottle”

Make your daily breastfeeding smarter.
A new baby bottle that supports childcare for dads, moms, and everyone!

From September 2023, sales will begin at baby product specialty stores nationwide.

The baby products division of Richell Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture, President and CEO: Chiyuki Emoto) will be selling the "Hanaemi" series of baby bottles that support childcare for the whole family from the beginning of August on Richell's official web shop ( www.richell-shop.jp).In addition, sales will begin sequentially at baby specialty stores nationwide from September.

"Hanaemi/Hanaemi" is a baby bottle that expresses a baby's smile like a blooming flower, with the language of flowers. [A comfortable day with items that are likely to grow. ] was born with the concept. "Glass Baby Bottle" is designed with matricaria flowers.The flower language of Matricaria is ``the heart of having fun,'' and it symbolizes the desire to enjoy breastfeeding at your own pace. The "PPSU baby bottle" is designed with a haze flower.The English name for hazy flowers is "baby's breath," and the flower language is "innocent love," which imagines the sleeping face of an angel wrapped in happiness.
Since this is a baby bottle that is used every day, we have focused on ease of use and a nipple that allows you to drink at your baby's pace.A baby bottle that supports childcare for dads, moms, and the whole family.

Product features

Product Details

●Glass baby bottle

Hanaemi Glass baby bottle 160mL/240mL
Target age: 160mL/0 months~, 240mL/around 3 months~
Price: 160mL/2,090 yen (tax included), 240mL/2,200 yen (tax included)

●PPSU baby bottle

Hanaemi PPSU baby bottle 160mL/240mL
Target age: 160mL/0 months~, 240mL/around 3 months~
Price: 160mL/2,200 yen (tax included), 240mL/2,310 yen (tax included)

●Optional parts

(from left)

Step-up parts for HE baby bottles
Price: XNUM X yen (tax included)

Straw set for HE step-up parts
Price: XNUM X yen (tax included)

Packing for HE step-up parts
Price: XNUM X yen (tax included)

For further information, please contact

Richell Corporation
939 Sakuragi Mizuhashi, Toyama City, Toyama Prefecture 0592-136 www.richell.co.jp

For the press: Public Relations Office
TEL: (076) 478-2186 FAX: (076) 478-2259

Consumers: Customer Service Office
TEL: (076) 478-2957 Reception hours: 9:00 to 17:00 (excluding Saturdays, Sundays, national holidays, and company holidays)

(2023/9/8)