Business policy

Corporate Philosophy

To provide good products with our refined and advanced senses that no other company can provide.

Mission Statement

- To create originality and ingenuity with our advanced senses.- To take action in the most powerful manner and without fear of friction.- To create good products that contribute to enjoyable lives.

Brand Mark

Richell’s brand mark combines the words Rich (luxurious and comfort) and Well (high quality and feelings of trust).


Richell’s corporate colors express friendliness and purity using green to promote feelings of trust and black to represent high quality.

Richell’s brand mark for baby products expresses gentleness that brings warm smiles.

Babyware Logo

Richell’s brand mark rounded logo for baby products expresses the philosophy of gentleness, love, and an intellectual culture by using red and blue.

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