“Providing ‘Good Products’
that only we can make
with a refined and progressive sense”

Bring 'Smiles' to the World

We would like to bring smiles to our stakeholders over the world through our "Good Products"
and realize a society that enable us to create the products together with our customers.

The brand name "Richell" is a combination of  "Rich" for luxury and comfort and "Well" for high quality and reliability.
We named the logo color NRGreen(New Richel Green)
It represents 'Freshness' and 'Gentleness'.