Message from President

Since our founding in 1956, we have endeavored to create products that can be a part of your lives
With the corporate philosophy of ``providing 'good products' that only we can create with a sophisticated and progressive sense,''
and progressive sense” and continually sensing the changes in the times, lifestyles, and values.
Our corporate culture has emphasized “Connections and Trust with others” since its founding.
It has also established relationships with customers not only in Japan but also around the world
and such relationships have supported us to grow to this day.

While inheriting Richell's long-cultivated corporate culture, we always think about how to contribute to the society and realize a sustainable society in the next 10 years, 20 years, and beyond.
In order for us to fulfill the corporate philosophy that has never changed since the founding, we have freshly established our Purpose (meaning of existence):

"Bring 'Smiles' to the World"

Through our “good products,” we bring smiles to our customers, shareholders, business partners, and employees around the world.
through our "Good Products" and realize a society that enable us to create the products together with our customers.

Our goal is to become a company that can bring smiles to everyone's future.
We will continue to strive manufacturing with our desire to understand customers, thoughts to bring smiles to their faces, and passion to change the world with the "Good Products".