Information on the release of “Aster Outing Straw Mug 320 NEW Color”

Find mom's favorites!
New color lineup for Richel's baby mug "Aster".
Sales will begin in stages at baby specialty stores nationwide from mid-April 2024.

The baby products division of Richell Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture, President and CEO: Chiyuki Emoto) has added 320 new colors to the baby mug "Aster Outing Straw Mug 5" for fashion-loving moms, and will release it in 2024. Sales will begin in mid-April at baby specialty stores nationwide. To commemorate the release of the new color, we will be running a monitor campaign starting March 4th, asking people to post on Instagram using the product.

Aster Outing Straw Mug 320 is a lightweight and durable "Tritan"_{^{※ 1}}A clear bottle with a glass-like transparency. The capacity is 320mL, which is convenient for going out. The new colors to be released this time are lined up in 5 colors so that moms can choose their ``favorite'' with a sense of fashion. Black, beige, and yellow are fashionable, cutting-edge colors that give you a special feeling that is different from everyone else. Orange and green are colors that have a slightly mature feel that gives you just the right amount of comfort. The bottle body is also colored to match the lid, giving it a simple design. We recommend having multiple items depending on your mood.
_{^{*1: A trademark of Eastman Chemical Company.}}

Product features

1. Unique air valve makes it safe even if it falls over
You don't have to worry if you accidentally knock it over when you are busy preparing to go out.
Unique air valve prevents leakage.^{_{※ 2}}
_{*2 "No leakage" excludes cases caused by misuse, damage to the air valve, or deterioration over time. Please note that this product is not completely sealed. If you leave the cover open on its side for several minutes or shake it, the drink inside may leak.}

Two.Easy to open and close
A screw shape that can be tightened by half a turn on the lid of the bottle.
The lid can be tightened just by twisting it, saving you time when preparing drinks before going out.

Three.With the straw always in front of you, you can drink until the end.
With conventional products, the orientation of the straw was not fixed, which caused leftover drinks. The straw has been improved so that it is always in front of you, making it easier to drink until the end.

Product Details

Product name︓Aster Odekake Straw Mug 320
Price: 2,200 yen (tax included), Target age: From around 7 months, Capacity: 390mL, Maximum scale capacity: 320mL

■NEW color

The conventional colors light gray and light blue are still available.

About Aster Outing Straw Mug 320 NEW color release commemorative monitor campaign

How to apply: Please enter the campaign page of the useful information site “Richelle Life+” and apply using the application form.
Application conditions: Those who can follow Richell Baby's official Instagram account [@richell_baby_official_jp] and post their product usage scenes on Instagram.
*Applications from people with private accounts will not be eligible.
Application deadline: April 2024, 4 (Sunday) 14:23

Click here for campaign details

For further information, please contact

Richell Corporation
939 Sakuragi Mizuhashi, Toyama City, Toyama Prefecture 0592-136 www.richell.co.jp

For the press: Public Relations Office
TEL: (076) 478-2186 FAX: (076) 478-2259

Consumers: Customer Service Office
TEL: (076) 478-2957 Reception hours: 9:00 to 17:00 (excluding Saturdays, Sundays, national holidays, and company holidays)

(2024/3/29)

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